I have always been something of a marketing "Rain Woman". Where other people see commercials, I see a strategy being implemented. Where some see a special offer, I see a promotional campaign. I always wonder what the rest of the puzzle is - how does this particular tactic fit into an overall marketing plan. And what sort of results are being achieved? And what are they cross-selling with this? And what other components are supporting the plan? You get the idea.
I drive my family crazy doing this when we're watching TV, but it comes in handy professionally. I am not shy about voicing my opinion and critiquing other people's work. Of course I know about people in glass houses...(blah, blah, blah) and I'm certain my efforts have faced the same scrutiny.
So that's what I'm going to share with you: musings and observations about the marketing we see all around us. I welcome your comments and thoughts, because a monologue isn't nearly as fun as a dialogue. So my fellow marketeers, let's see what we can find!
